Gena Futral brings experience-driven insight to real estate in Highlands, North Carolina, grounded in decades of personal involvement with residential and commercial properties, construction, and complex transactions. Licensed since 2005, her real estate career began in Atlanta and has been shaped by years of work gained through her family’s real estate and construction company, Futral Enterprises.

That background gives Gena a perspective that extends well beyond the transaction itself. She understands the nuances of mountain properties and mountain construction, as well as the dynamics of the Highlands real estate market—insight that is especially valuable in the luxury segment, where quality, feasibility, and long-term value matter as much as location.

Before focusing fully on real estate, Gena built a successful career in healthcare, earning her doctorate and advancing from clinical practice into healthcare administration and national consulting. Working with leading healthcare systems sharpened her ability to manage complexity, negotiate effectively, and advocate decisively—skills that translate directly to high-stakes real estate decisions.

A full-time Highlands resident since 2003, Gena and her husband Bill, a licensed General Contractor, chose this community for its natural beauty and exceptional quality of life—an ideal place to raise their daughter. She has a deep appreciation for the Highlands Plateau lifestyle, including time on the trails and enjoying a round of golf.

Gena is proud to be part of Berkshire Hathaway HomeServices Meadows Mountain Realty, where the strength of a nationally respected brand and elite professional network allows her to deliver informed and trusted guidance grounded in decades of real estate and construction experience.