Selling Highlands NC Real Estate, Strategy for Fixer-Upper
Meadows Mountain Realty, Highlands NC real estate
Selling Highlands NC real estate requires a different strategy for a fixer-upper than for a move-in ready home. Marketing a fixer-upper requires highlighting its potential rather than its current condition. Instead of focusing on what needs work, emphasize the possibilities the property offers. Stress features such as a desirable location, a large lot, unique architecture, or strong bones as the features that make it a worthwhile investment. Buyers want to see the vision of what the home could become, so presenting the Highlands NC property as a blank canvas can be very effective.
Target your audience
It’s also important to target the right audience. Fixer-uppers often appeal to investors, flippers, or buyers who are handy and looking for a lower price point. Tailor your marketing to attract these groups by highlighting the value opportunity and comparing the home’s potential worth after updates. Providing estimates for renovations or showcasing design inspiration can help buyers imagine the finished product and see the return on their investment.
Transparency
Finally, be transparent about the property’s condition while framing it as an opportunity. Full disclosure builds trust and avoids surprises during inspections. High-quality photos, clear descriptions, and even virtual tours can help prospective buyers understand the scope of work. By presenting the fixer-upper honestly but optimistically, you can attract motivated buyers who are eager to take on a project and transform the home.
Learn more about selling Highlands NC real estate
Contact our Berkshire Hathaway HomeServices Meadows Mountain Realty team today to learn more about selling a home in Highlands NC. We welcome the opportunity to update you on the market while simultaneously offering a complimentary listing presentation. Let our knowledge and experience serve as your guide to selling Highlands NC real estate.
Click here to read “Fixer-Uppers in High Demand: Listings Get 52% More Views on Realtor.com®” from Realty Times.