Highlands Real Estate, Price High or Low?

If you are selling Highlands real estate you may be wondering which pricing philosophy to follow, in other words should you price high or low?  There have been a few articles lately focused on the idea of pricing homes.  There is pricing a home to sell and then there is pricing a home to garner top dollar, both of which the majority of sellers want to achieve.  The answer to price is local and dependent upon current conditions in your market.

Some real estate professionals believe in pricing homes high, thinking that an offer will come in close to what you would like to get for your home. Pricing a home too low is thought to spark a bidding war, a philosophy that can backfire if you are not selling in a sellers’ market.  Of course the third plan of attack is listing your Highlands real estate at fair market value.

An experienced Highlands REALTOR® should conduct a CMA (comparative market analysis) of your home.  This would involve examining the local market including what homes have sold for recently, what price similar homes are currently listed at, and compare your home and all that it offers to others on the market.  This suggested price is up to a seller to accept.

Contact us today to learn more about pricing Highlands real estate and what is involved with selling a home in our area.  Our goal is to get your home sold in as timely a manner as possible.

Click here to read “Should Home Sellers Overprice or Underprice Real-Estate Listings?” from The Wall Street Journal.

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